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Every business obsesses over the customer experience. What does it feel like for a patient to interact with your practice?
When you are a solo-preneur it’s easy to know this, because you are the only one who provides each part of that experience. But as you grow, this becomes much harder. Growing businesses have many people interacting with the patient through marketing, intake, treatment, and follow-up.
It’s crucial for successful growth that the leader can get everyone rowing in the same direction. Brian and Owen point out issues that they have seen, and how they have built clinics and companies through effectively scaling the customer experience.