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Finding great physical therapists has become one of the biggest challenges for clinic owners. It is no longer enough to post a job online and hope the right candidate appears. Today, hiring requires the same level of strategy, consistency, and visibility as patient marketing.
In part two of this hiring series, Dr. Brian Wolfe and Dr. Owen Campbell break down how physical therapy clinic owners can build a stronger hiring funnel, attract better candidates, and avoid the costly mistake of rushing into a bad hire.
The conversation covers why clinic owners should always be hiring, how social media and networking can help attract PT candidates, when to start recruiting before you desperately need someone, and how to think through readiness, KPIs, interviews, culture fit, and offer conversations.
Whether you are preparing for your first hire or trying to grow across multiple locations, this episode gives you a practical look at how to find the right physical therapist for your clinic without sacrificing culture, cash flow, or long-term growth.
Key takeaways
- Why hiring physical therapists should be treated like a marketing funnel
- How to use your network, patients, former employees, students, and referral partners to find candidates
- Why “always be hiring” is one of the most important mindsets for clinic owners
- How LinkedIn, organic content, and social media can help attract PTs to your brand
- Why clinical rotations can become extended interviews for future hires
- How to know whether your clinic is actually ready to bring someone on
- What to do when you find a great candidate before you are ready to hire
- Why multi-step interviews can help protect your culture
- How to avoid making a bad hire out of desperation
- What to consider when starting salary and offer conversations
Resources mentioned:
- Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting
- Join the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/about
More from Dr. Brian Wolfe & Dr. Owen Campbell:
- Blog: https://www.drbrianwolfe.com/blog
- Physio Growth: https://www.physio-growth.com
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