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Every physical therapy owner has felt it: one month you’re on top of the world, the next you’re wondering where the referrals went. In this episode, Brian and Owen break down the reality of seasonality in PT—insurance vs cash, small practice vs multi-clinic groups, and why bad months never fully go away. They cover forecasting, staffing, salary decisions, multiple revenue streams, and how to build buffers so slow seasons don’t wreck your nervous system (or your business). This isn’t theory—it’s lived experience from two owners who’ve been through it.
Mentorship Group: https://www.physio-growth.com