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In this episode, we dive into one of the most debated strategies for growing a physical therapy practice: offering free or discounted visits as a lead magnet. If you’re a PT looking to bring more patients through the door, you’ve probably wondered whether giving away your time is worth the potential return.
We explore the pros and cons of free consults versus discounted sessions, when (and when not) to use them, and how to structure your offer so it actually converts. You’ll also hear real-world examples of what’s worked—and what hasn’t—for other therapists trying to grow their patient base.
Whether you’re just starting out or trying to scale, this episode will help you decide if this strategy fits your practice and how to do it right.
About the hosts: Brian owns a 5-clinic company doing $2M in annual revenue which he started from the back of his car as a mobile PT. Owen helped take a 6-clinic company to 27 clinics and an 8-figure exit before starting his own cash-based mobile PT company in 2023.
If you want to take your business to the next level, join our mentorship group at: https://www.physio-growth.com