Podcast: Play in new window | Download
Subscribe RSS | Subscribe to our Podcast
In this episode, we break down one of the most common and important questions for physical therapists in private practice: How do you set your cash rate? We cover the key factors that should go into determining your rate—including your expenses, time, expertise, and market value—and how to avoid common pricing mistakes.
We also talk through signs that you might be charging too little (and leaving money on the table) or too much (and scaring off ideal clients). Whether you’re just getting started or reevaluating your pricing strategy, this episode will give you clarity and confidence around setting a sustainable and fair rate for your services.
About the hosts: Brian owns a 5-clinic company doing $2M in annual revenue which he started from the back of his car as a mobile PT. Owen helped take a 6-clinic company to 27 clinics and an 8-figure exit before starting his own cash-based mobile PT company in 2023.
If you want to take your business to the next level, join our mentorship group at: https://www.physio-growth.com