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The biggest mindset shift from clinician to owner is the focus on marketing. Some clinicians have a knack for it, others would rather do anything else.
Branding is another topic very similar to marketing, but with a slightly different goal. Both are important to the new business owner, seasoned entrepreneur, and even the staff clinician thinking of opening up their own clinic some day.
In this episode we talk about the difference, and share some tips to help get your marketing and branding dialed in.
Owen’s Website: simplifymotion.com
Brian’s Website:
www.evolutionphysicaltherapy.com
