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Should cash-based physical therapists offer packages—or charge full price every visit?
In this episode, Dr. Brian Wolfe and Dr. Owen Campbell break down one of the most debated topics in cash PT business models: packages. From patient compliance and treatment outcomes to cash flow, marketing, pricing psychology, and lifetime customer value, they explore why packages can be a powerful tool for growth when structured correctly.
Whether you’re a solo practice owner, mobile PT, or clinic owner, this conversation will help you think differently about pricing and profitability.
Key Takeaways
- Why packages improve patient commitment and outcomes
- The difference between discounting and increasing lifetime value
- How upfront payments improve cash flow and marketing capacity
- Why utilization matters more than price alone
- The role of payment plans in cash PT
- Common package pricing mistakes to avoid
- Why every PT owner should know their customer acquisition cost
Resources mentioned:
- Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting
- Join the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/about
More from Dr. Brian Wolfe & Dr. Owen Campbell:
- Blog: https://www.drbrianwolfe.com/blog
- Physio Growth: https://www.physio-growth.com