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Every PT owner says they want more patients.
But very few are willing to fix the one area that directly controls patient experience, retention, scheduling efficiency, and cash flow: the front desk.
In this episode, Brian sits down with Jerry Durham for what we’re calling a $5,000 conversation — the kind of operational breakdown owners would gladly pay for because it comes from decades of real-world experience.
They unpack:
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Why most front desks are under-trained and under-leveraged
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The difference between a scheduler and a true patient care coordinator
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The systems that improve conversion, retention, and collections
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How front desk efficiency directly impacts revenue and stress levels
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The small operational leaks that quietly cost you thousands each month
This isn’t theory. It’s what seasoned PT business owners actually see inside clinics every day.
If you’ve been blaming marketing, referrals, or seasonality… this episode might shift your perspective.
Because sometimes the growth bottleneck isn’t out there.
It’s at the front desk.